How to Buy a Business
Starting from scratch isn't the only way to start up -- buy an existing biz to hit the ground running.
Here's how.
When most people think of starting a business, they think of beginning from scratch--developing
your own ideas and building the company from the ground up. But starting from scratch presents some distinct disadvantages,
including the difficulty of building a customer base, marketing the new business, hiring employees and establishing cash flow...all
without a track record or reputation to go on.
Buying an Existing Business
In most cases, buying an existing business is less risky than starting from scratch. When
you buy a business, you take over an operation that's already generating cash flow and profits. You have an established customer
base, reputation and employees who are familiar with all aspects of the business. And you don't have to reinvent the wheel--setting
up new procedures, systems and policies--since a successful formula for running the business has already been put in place.
On
the downside, buying a business is often more costly than starting from scratch. However, it's easier to get financing to
buy an existing business than to start a new one. Bankers and investors generally feel more comfortable dealing with a business
that already has a proven track record. In addition, buying a business may give you valuable legal rights, such as patents
or copyrights, which can prove very profitable. Of course, there's no such thing as a sure thing--and buying an existing business
is no exception. If you're not careful, you could get stuck with obsolete inventory, uncooperative employees or outdated distribution
methods. To make sure you get the best deal when buying an existing business, be sure to follow these steps.
Finding Out More About a Franchise
How do you find out what kind of training program your franchise
is offering? Ask these questions.
When investigating a franchise, it's important to know what kinds of programs are
offered to explain the franchise's systems and way of business. Below are a few questions to ask the franchisor about its
training programs.
What are the locations, duration and additional costs of your initial training? Is
the cost of transportation and living expenses included in the initial franchise fee or does the franchisee pay for those
expenses?
Who is required to attend your initial training program?
Do you have the option of bringing your staff to the training? How much does the
franchisor charge for each staff member who attends? If the franchisee's staff does not come to training, who trains them?
How comprehensive is the training curriculum? How much of the training takes place
in a classroom? What subjects are covered? How much of the training is conducted in the field? Do you learn how to manage
the operational, financial, marketing and personnel aspects of the business, or is the training limited to how to make the
product or deliver the services? How does the franchisor describe the management training provided?
Who conducts the training? What are the trainers' backgrounds? Have they ever operated
a location? When? How long have they been in the business? What positions did they hold? How long have they been conducting
the training? Do they have any training in conducting these programs? What are their responsibilities in the company when
they're not conducting training programs?
As staff and managers turn over, how do the new staff and managers receive training?
In addition to the operations manual, will the franchisor provide any training materials
for training new staff?
How often does the franchisor introduce new products and services? When new products
and services are introduced, how does the franchisor train the franchisee, managers and staff on the new products and services?
Are training programs continual and regularly scheduled? What types of additional
training are provided, who can attend, what is the cost and where does the franchisor conduct this training?
Do any members of the headquarters staff or field staff provide hands-on assistance
during the pre-opening, grand opening and initial period when the franchisee is beginning the operation of the business? What
type of assistance does the franchisor provide, who provides the assistance, what is the duration and what is the cost?
What is covered in the operations manual? Are you allowed to see it before you sign
the franchise agreement? When was the operations manual last updated? How often is it updated?
Are you allowed to attend one of the training sessions before you sign the franchise
agreement?
How does the franchisor communicate with the franchisees? How do the franchisees
communicate with the home office?
What happens if you have an emergency problem or question--maybe after regular hours
or on weekends?